Your 4-day travel guide
Campina Grande, located in the state of Paraíba, Brazil, stands as a key cultural and industrial center in the Northeast region. Referred to as the 'Queen of the Borborema,' it originated as a resting spot for cattle drovers and has grown into a city of about 420,000 residents at 550 meters elevation. The city gained international fame through 'O Maior São João do Mundo,' a month-long June festival featuring forró music, quadrilha dances, and traditional foods that draws millions. Beyond festivals, attractions like the historic Açude Velho dam, Oscar Niemeyer-designed museums, and the lively Parque do Povo highlight its blend of heritage and modernity. Visitors find a welcoming atmosphere with opportunities to experience northeastern crafts, cuisine such as baião de dois, and scenic parks, making it an ideal spot for cultural immersion.
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Before You Go
When to Go
The dry season from June to August offers pleasant temperatures around 25-30°C with low rainfall, ideal for outdoor sites like parks and dams. June coincides with São João festival, boosting energy but increasing crowds and prices. Avoid rainy season October to March for better comfort. Cheapest hotels fall June-August per travel data.
Campina Grande embodies northeastern agreste culture through forró music, São João quadrilhas, and crafts like lace-making. Locals pride themselves on hospitality, often inviting chats; greet with smiles. Neighborhoods vary from central historic zones to residential parks, with strong community ties evident in markets. During festivals, expect all-night dancing; respect by joining politely. Tipping minimal at restaurants (10% often included). Semi-arid climate demands sun protection. University presence fosters youthful, innovative vibe amid traditions.