
Your 4-day travel guide
La Union, located on the northwest coast of Luzon, is a province that masterfully blends laid-back coastal living with rich cultural heritage. Known as the 'Surfing Capital of the North,' its main draw is the consistent waves of San Juan, but the region offers far more than just beaches. From the historic Spanish-era churches and museums in San Fernando City to the quiet, traditional fishing villages, La Union presents a genuine slice of Ilocano life. For couples, it provides a perfect mix of adventure, relaxation, and cultural discovery, with romantic sunset spots and a food scene that highlights fresh seafood and local specialties.
Ask someone who actually lives in La Union
Day 1 of your journey
Day 2 of your journey
Day 3 of your journey
Day 4 of your journey
Before You Go
When to Go
The best time to visit La Union is during the dry season, from November to April. This period offers the most sunshine, minimal rain, and excellent conditions for beach activities and surfing. The peak tourist season is around December to February, when the weather is cooler. The surfing season runs from October to March, when the famous 'Cemento' and 'Urbiztondo' breaks are most consistent. The wet season, from May to October, brings more rain and the possibility of typhoons, which can disrupt travel plans and water activities.
La Union is part of the Ilocos Region, and Ilocano culture is central to daily life. Locals are generally reserved but very hospitable. The pace is relaxed, especially in the coastal towns. Food is a point of pride, with an emphasis on savory, salty, and sometimes bitter flavors—pinakbet (vegetable stew with bitter melon) and bagnet (crispy pork) are classics. The surfing community in San Juan is friendly and international, creating a unique blend of local and traveler vibes. Remember that many businesses, including some restaurants, may close early or have limited hours on Sundays. A simple 'Agyamanak' (Thank you in Ilocano) is always appreciated.